Kathie Lee Gifford has her own podcast now, and BusinessWeek.com is reporting how she’s leading a trend in resurrecting the medium:
Westwood One founder Norm Pattiz … [has] built a Rolodex of Hollywood’s top names. Now Pattiz is getting his celebrity pals to create talk shows for a venture he began in February, PodcastOne, which sells ads in its free, downloadable radio programs. Superagent Ari Emanuel, who sits next to Pattiz at Lakers games, helped sign clients such as Kathie Lee Gifford … The audience for U.S. podcasts has surged 58 percent since 2010 …
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